Podcasts
Maybe You Are Not Very Good (PPT 042)
At the beginning of your podcast journey, you will probably not be very good. But as you continue, if you are not gaining the response you want, you may not be improving. This is not the sign to quit, but a reminder to always evaluate your latest work.
Read MoreBecoming A Podcaster Puts A Target On Your Back (PPT 041)
A podcast is an audio recording…and a for-the-record recording of the words you said. So make sure the words you say on any podcast are understood in context, and that you are willing to face the consequences of how others interpret those words.
All You Need Is Apple Podcast! Maybe? Maybe Not? (PPT 040)
Apple Podcasts is your direct way into the iPhone ecosystem and the directory many other podcatchers use to update their listings. But it may not be the most important home for podcasts for your audience.
Read MorePeriodically Explain Your Inside Jokes (PPT 039)
Breaking down the inside jokes your older listeners to your podcast enjoy so that your newer listeners can understand them does not make them less funny. It makes your show more inclusive, and less cultist.
Read MoreYou Are Making This More Complicated (PPT 038)
Stop trying to keep pace with the big-time podcasters. Run your own race, which is very easy to say and very hard to do.
Read MoreKnow What Score You Are Keeping (PPT 037)
What metrics are you using to gauge success for your podcasts? Is it really about listener engagement or cash from sponsorships?
Read MoreAre You Talking To Your True Target Audience? (PPT 036)
As you get started in podcasting, you may think you are talking to yourself, and you just might be. But when do you determine if you are podcasting to a real target audience or just as an excuse for talking to yourself?
Read MoreSeparate Your Podcast Spending (PPT 035)
Whether podcasting for business or as a hobby, you need to have a handle on your podcast-related spending.
Read MoreYour Listeners, Fans, And Haters Are Real People (PPT 034)
Unless your podcast is just for a proof of concept, you need real people to become listeners of your podcast. That means producing a podcast for real people to listen to.
Read More